PENGARUH ELECTRONIC WORD OF MOUTH DAN KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI PRODUK DI SHOPEE INDONESIA
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Sep 30, 2019
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Abstract
Abstract,
The purpose of this research is to find out and analyze how much the influence of Electronic Word of Mouth and consumer trust on product purchase intentions in Shopee Indonesia both simultaneously and partially.
This research uses descriptive-causal research with quantitative research methods. Respondents in this study were 100 people, namely Shopee application users who had made purchases through e-commerce Shopee throughout Indonesia, using non-probability sampling methods.
The results of this study indicate that there is significant simultaneous influence between Electronic Word of Mouth and consumer confidence in product purchase intentions in Shopee Indonesia by 21.8% while the remaining 78.2% is influenced by factors not examined in this study.
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Are, A., & Setyorini, R. (2019). PENGARUH ELECTRONIC WORD OF MOUTH DAN KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI PRODUK DI SHOPEE INDONESIA. Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 12(2), 216-230. Retrieved from https://journal.stienas-ypb.ac.id/index.php/jdeb/article/view/195
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This work is licensed under a Creative Commons Attribution 4.0 International License
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Zafar, Qurat Ul Ain dan Mahira Rafique. 2013. Impact of Celebrity Advertisement on Customers Brand Perception and Purchase Intention. Asian Journal of Business and Management Sciences, 1, pp 53-67.
Avriyanti, Dewa Ayu Mitha., Kusumawati, Andriani., Nuralam, Inggang Perwangsa. (2018). The Influence Of Electronic Word Of Mouth On Consumer Trustworthiness ad Purchase Intention (Survei on Followers Instagram of @Zaloraid), 61, 137-144. Diunduh pada 05 Oktober 2018.
Cheung, Christy M.K. & Dimple R. Thadani. 2010. The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. 23rd Bled eConference eTrust: Implication for the Individual, Enterprises and Society,Juni, pp 20-23.
Chunling, Yu and Tang Xu. 2010. “The cons-truct and Influence of word of mouth:-Receiver Perspectives”. School of Economics and Management, Tsinghua University, Beijing, P.R.China pp 182-186.
Dantes, Nyoman. 2012. Metode Penelitian. Andi.
Jalilvand, M. R. dan Samiei, N. 2012."The Effect of Electronic Word of Mouth On Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran", Marketing Intelligence & Planning, Vol. 30 Iss: 4 pp. 460 – 476.
Kamtarin, Milad. 2012. The Effect of Electronic Word of Mouth, Trust and Perceived Value on Behavioral Intention from the Perspective of Consumers, 1, pp 56-66.
Khan,I. Et.al. 2012. Impact of Brand Related Attributes on Purchase Intention of Customers. A Study About the Customers of Punjab, Pakistan. Interdisciplinary Journal of Contemporary Research in Business.
Kusuma, Jessica. W dan Sari, Dewi Purnama. 2014. Analisis Pengaruh EMarketing dan Gaya Hidup Konsumen Terhadap Pengambilan Keputusan Pembelian Konsumen Pada CV Muda Kreasi Mandiri. Universitas Bina Nusantara, Jakarta.
Lin, Chinho et.al. 2013. Electronic Word-Of-Mouth: The Moderating Roles Of Product Involvement And Brand Image. International Conference on Technology Innovation and Industrial Management. Phuket Thailand.
Mujiyana. dan Elissa. 2013. Analisis Faktor-faktor Yang Mempengaruhi Keputusan Pembelian Via Internet Pada Toko Online. J@TI Undip. Vol. 8. pp 3.
Priyatno, Duwi. 2012. Belajar Praktis Analisis Parametrik dan Non Parametrik dengan SPSS. Gava Media.
Shopee e-commerce, 2018. Tersedia di: https://www.seagroup.com/products/shopeediakses 16 September 2018.
Sugiyono. 2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Sutisna. 2010. Perilaku Konsumen dan Komunikasi Pemasaran. PT. Remaja Rosdakarya.
Sumanto. 2014. Teori dan Aplikasi Metode Penelitian. CAPS (Center Of Academic Publishing Service).
Sumarwan, Ujang dkk. 2011. Riset Pemasaran dan Konsumen : Panduan Riset dan Kajian: Kepuasan, Perilaku Pembelian, Gaya Hidup, Loyalitas dan Persepsi Risiko. PT Penerbit IPB Press.
Z, Syafaruddin. Suharyono., Kumadji, Srikandi., 2016. Pengaruh Komunikasi Electronic Word Of Mouth Terhadap Kepercayaan (Trust) dan Niat Beli (Purchase Intention) Serta Dampaknya Pada Keputusan Pembelian, Januari, pp 65-72.
Zafar, Qurat Ul Ain dan Mahira Rafique. 2013. Impact of Celebrity Advertisement on Customers Brand Perception and Purchase Intention. Asian Journal of Business and Management Sciences, 1, pp 53-67.