PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI ULANG KOSMETIK MERK MAYBELLINE PADA KONSUMEN DI KOTA BANJARMASIN

Main Article Content

- Mailiana Ni Nyoman Suarniki

Abstract

Abstract,


        The purpose of this research was to determine the effect of product attributes (brand, quality, design, packaging, label, and service) on the repurchase interest of Maybelline cosmetics among consumers in the city of Banjarmasin both partially, simultaneously, and most dominantly.


       The population in this research were 300 customers who used Maybeline's products, while the sample that was obtained was as many as 60 people. The method of data analysis in this study used multiple linear regression methods with the help of the SPSS version 22.0 application.


        The results of the research found that Maybelline's product attributes (brand, quality, design, packaging, label, and service) were good enough, using SPSS version 22.0 for windows. Of the six elements have a significant value on the repurchase interest of Maybelline cosmetics to consumers in the city of Banjarmasin. This research shows that the variables Brand (X1), Quality (X2), Design (X3), Packaging (X4), Label (X5), Service (X6) have a positive effect partially and simultaneously on repurchase interest. From the results of the coefficient of determination, the beta value of the largest number is 0.245 with the largest contribution of 21.5%, that the Design variable (X3) has a dominant influence on the repurchase interest of Maybelline cosmetics among consumers in the city of Banjarmasin.

Article Details

How to Cite
Mailiana, -, & Suarniki, N. (2021). PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI ULANG KOSMETIK MERK MAYBELLINE PADA KONSUMEN DI KOTA BANJARMASIN. Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 14(1), 145-159. Retrieved from https://journal.stienas-ypb.ac.id/index.php/jdeb/article/view/318
Section
Articles

References

Arikunto, Suharsimi. 2012. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Bhineka Cipta.

Assauri, Sofjan. 2004. Manajemen Pemasaran. Jakarta: Rajawali Press

J. Supranto. 2001. Statistik Teori dan Aplikasi, Cetakan Kedua, Jakarta: Erlangga

Kotler & Armstrong. 2008. Prinsip-prinsip Pemasaran Jilid I. Jakarta: Erlangga

Kotler, P., dan Keller, K.L. 2009. Manajemen Pemasaran, PT. Indeks, Jakarta.

Kotler, Philip dan Keller, Kevin Lane. 2008. Manajemen Pemasaran, edisi ketiga belas, jilid dua, Jakarta: Erlangga

------------------------. 2007. Edisi Bahasa Indonesia, Manajemen Pemasaran, Jilid 1, Ed 12, PT Indeks.
Kotler, Philip. 2002, Manajemen Pemasaran, Jilid 1, Edisi Milenium. Jakarta: Prehallindo

Labiro, Mentari Kasih. 2017. “Pengaruh Citra Merek, Harga dan Kualitas produk pada Keputusan Pembelian Produk Purbasari Lipstick Matte: Studi Kasus Mahasiswi Universitas Sanata Dharma Yogyakarta”. Universitas Sanata Dharma Yogyakarta.

Muhyadin. 2017. “Pengaruh Atribut Toko Terhadap Keputusan Pembelian Barang Di Toko Ritel: Studi Kasus pada Toko Basmalah Cabang Rembang Kabupaten Pasuruan Jawa Timur”. Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Rachman, Fauji. 2016. “Pengaruh Atribut Produk Terhadap Keputusan Pembelian Kartu Seluler Merek Telkomsel oleh Karyawan PT Nusantara Jaya Raya Mujur Banjramasain”. Sekolah Tinggi Ilmu Ekonomi Nasional.

Santosa dan Ashari. 2005. Analisis Statistik dengan Microsoft Excel Dan Spss. Yogyakarta: Andi

Sugiyono. 2013. Metode Penelitian Manajemen. Bandung: Alfabeta

Susetyo, Budi. 2010. Statistika Untuk Ananlisis Data Penelitian. Bandung: PT.
Refika Aditama

Tjiptono Fandy. 2008. Strategi Pemasaran, Edisi Ketiga. Yogyakarta: Andi.

---------------. 2002. Strategi Pemasaran. Yogyakarta: Andi.

Windarta. 2015. “Analisis Pengaruh Atribut Produk, Harga, dan Kualitas Pelayanan Terhadap Minat Beli Ulang: Studi Kasus pada Konsumen Bakpia Mutiara Jogja”. Universitas Negeri Yogyakarta.